Andrea Hunt Yoga

Problem

At this time, Andrea’s business partnership just ended. Since this is peak COVID-19 times, she was not able to go into yoga studios to teach either. She was suddenly without any platform to continue her work of teaching yoga.

Andrea needed to have a website developed that would allow her students to easily schedule classes with her. She also does brand partnerships and corporate wellness/ yoga events, so this website also needed to demonstrate her credentials. 

Goals

• Educate potential students about offerings and drive private yoga session bookings.

• Build a visual and educational brand that increases partnerships with corporate clients.

• A website where students can easily book classes, purchase gift cards, and purchase affiliate products on the website. 

• For the brand and website to feel like an authentic extension of Andrea.

Process Overview

• Introduction chat with Andrea.

• Brand Development

• Customer Journey Mapping

• Low fidelity sketches

  • Feedback and iterations 

• High fidelity sketches 

  • Feedback and iterations 

• Build website 

  • Test website 

  • Feedback and iterations 

• Launch website!