How I do it

I combine business strategy with UX Design principles, product design and marketing for a holistic approach to solving problems.

• Needs Analysis - Define business goals and define success metrics.

• Brand Development - Create or enhance brand identity.

• UX Research - Gather data to support strategy and design decisions.

• UX Design - Create lo-fidelity and high fidelity prototypes of the app or website.

• UI Design - Create custom assets and iconography.

• Testing - Usability Testing, iteration, and redesigns.

• Development - Develop the product myself or work with a product team to create it.

• Social Strategy - Develop social roadmap strategies, create and optimize content, and copy.

• Ads - Create original visuals and copy to run Facebook, Instagram, and Display Ads.

• Customer Support - Manage, automate and optimize customer support.

• Analytics - Analyze the data of customer issues, social media complaints, along with user research and interviews to inform product updates and business strategy.