Objective

• Determine which social media channels that are best suited for the company’s goals and target audience.

Strategy

• Create the various social platforms and architect a social roadmap, monthly, quarterly and annually to ensure brand voice is consistent and in alignment with customer personas.

• Develop campaigns in the right tone to match the marketing funnel objectives.

• Integrate social strategy into Mailchimp campaigns, PR, SEO, and other digital marketing efforts. 

• Wrote copy and created engaging storytelling content organized in editorial calendars like Sprout Social.

• Integrate new social media features with relevance for increased engagement.

• Monitoring how posts performed by analyzing the metrics and used that data to inform content strategies.

• Managed top hearing loss Facebook group, studied interactions for behavior data analysis to provide more value. 

• Respond to social media comments and messages promptly; knew when to escalate when necessary. 

Outcome

• Effective social engagement led to global-scale partnerships for B2B clients as well as influencers partnerships, new employees, and guest bloggers.

• Influencer marketing for MIKADO jewelry, product was featured in a Shorty Awards look by Lauren Ash from Black Girl in Om.

• Tweeted about by Sean Hayes and Ellen DeGeneres for SonicCloud.

• Top 5 on Instagram and the top 10 followed on Twitter in hearing loss/ audiology through organic strategies. 

Tools

Sprout Social, Hootsuite, Buffer, Adobe Photoshop, Twitter Analytics, Canva, UNUM.