I’m Sara Niezgoda.
I love plants and solving problems.
I connect the dots between what customers want and what business' need.
I’m a UX Strategist based in Los Angeles.
I know the pain points of B2B and B2C customers as I've held their hands through thousands of clunky interfaces to find what they are looking for.
I see the product team's pressure when they are behind on their sprint with a nagging list of requests from the growth team.
I understand how to develop, manage, and optimize campaigns, content, and marketing funnel strategy to tackle investors' business priorities.
STRATEGY
SKILLS
Strategic and Business Planning
Startup, and Entrepreneurial experience
Product Strategy
Service Design
SWOT Analysis
Project Management
Briefs, Presentations
TOOLS
Keynote, Excel, PowerPoint, Slack, Asana, JIRA
DESIGN
SKILLS
Strategic and Business Planning
Product Strategy, Service Design
SWOT Analysis, Project Management
Startup experience, Entrepreneur
Briefs, Presentations
TOOLS
Keynote, Excel, PowerPoint, Slack, Asana, JIRA
MARKETING
SKILLS
Social Media Strategy
Content Marketing
Community Management
Blogging
Copywriting
Email Marketing
A/B Testing Data Analysis
Monitor and optimize metrics
TOOLS
Sprout Social, Mailchimp, Google Analytics, Intercom, Zendesk
WORK
SonicCloud
A hearing aid startup (iOS, Android, Windows and Mac)
Strategy - Branding Positioning, Optimize Marketing Funnel
UX - Research, Service Design, LTV, Lead Generation
Digital Marketing - Social and Content Strategy, Community Management, Data Analysis
Design - Digital, Video, Animation
Thomas Interiors
A Herman Miller office furnishings workplace dealership in Chicago.
Strategy - Branding Positioning, Reputation Management
UX/ UI - Web redesign, SEO Web Optimization
Digital Marketing - Social and Content Strategy, Community Management
Design - Digital + Print
RFP and Case Study Creation
MIKADO
Handmade jewelry and home goods, based in Los Angeles.
Strategy - Branding Identity
UX - Web creation, jewelry collection creation, field research, interviewing and focus groups
Digital Marketing - Social and Content Strategy, Community Management
Design - Hand fabricate and wax carve jewelry designs. I also design the digital + print marketing materials and line sheets for wholesale orders
7M Woodworking
Chicago-based 7M Woodworking creates custom light fixtures and furniture out of reclaimed, recycled, and repurposed wood from the midwest.
Strategy - Branding Identity
UX - Web redesign
Digital Marketing - Social and Content Strategy, Community Management
What my clients and colleagues have to say
Larry Guterman
Co-Founder, SonicCloud
“Sara is a highly articulate speaker, thoughtful writer, and inventive designer who upheld the highest standards of professionalism and composure and was a pleasure to work with. She always delivered projects and completed tasks on time, and engaged in her work with passion, energy and grace.”
Jody Winzelberg
Chief Audiologist, SonicCloud
“Sara is a consummate professional who presents with a unique combination of technical prowess and creative flair. She is an articulate and responsive team player who delivers quality work in a timely manner. Sara was a pleasure to work with and I would recommend her, without reservation, as an asset to any team.”
Justin Lai
UX Researcher, California Office of Digital Innovation
“I had the pleasure of working with Sara at SonicCloud in a variety of roles and responsibilities, and found her to be consistently thoughtful, organized, focused, and patient. Sara had a knack for taking high level abstractions and breaking them down into clear, actionable tasks, and always made sure that our customers and users were treated with compassion and respect. It was a privilege to work with Sara, and any company/team would be lucky to have her.”
Mattimore Cronin
Founder of Noble Growth
“Sara is a talented designer with fantastic attention to detail and organizational skills.”